5 Instagram analytics tools to master performance

January 29, 2025
Paid Campaigns, Social Media

Are you wondering how your Instagram marketing is performing?

After all, you have invested a lot of money in content creation and time in posting.

So, getting into the maths of this investment to know the profit-yielding is a must-do!

This article will discuss the 5 Instagram analytics tools that can reveal if your efforts are paying off.

Let’s get to know about them one by one.

Built In Instagram

This is the most basic and easily accessible tool for tracking your Instagram analytics.

Meta offers this to every content creator or business profile separately for every single post in the “view insights” section.

This shows how you are performing on engagement level, revealing engagement metrics like

the number of saves,
likes,
comments,
shares,
watch time,
average watch time,
number of profile visits through this specific post
and how many of them actually ended up following you?

Plus, for even deeper analysis, you can head to the professional dashboard, where it reveals how your overall account health has been in the past few days, like

the number of views,
interactions,
and followers, with their demographic and location breakdown.

However, this information is available for a maximum period of 90 days.

In addition, if you had any Instagram paid ad campaign in place, metrics from such ads would also become visible for that specific post you boosted.

When people mostly rely on this tool for Instagram Analytics, those with no direct access to the Instagram profile they are working on, mainly freelancers or social media managers, use third-party social media analytics tools.

If you are one of them, we will mention some of them in the next section below.

Social Status

Social Status is another Instagram insight tool that lets you better understand your performance on Instagram.

When it comes with a premium plan, buying it may be worth it.

However, you can choose a 14-day free plan for the trial to confirm if it was made for you. Some features that give an idea of its overall capability are as follows:

The first thing is that it has various kinds of Instagram analytics, meaning it lets you analyse the overall Instagram profile level, paid ads campaigns, and competition, as well as Influencer marketing campaign analytics if you have one in place.

You can choose any of them after connecting your Instagram profile.

Let’s say you want to measure your overall Instagram performance. It discloses several parameters you are winning or losing.

These parameters range from Internet social analysis to engagement rate, views, impressions, and so on.

To dig even deeper, it can also show how specific keywords or hashtags are performing.

So, if you check the potential of any of the specifics, it can create a report based on that and, obviously, an overall summary as well.

For instance, we wanted to see how our reels with #science performed. We gained the following insights.

Metricool

Metricool is another social media analytics tool that can reveal your Instagram insights on a deeper level.

Just by connecting to any Instagram profile, you can fetch data analytics.

The tool categorises analytics information in the Analytics tab into different heads, such as community, demographics, account, published posts and reels, stories, and promotions.

These heads have several subheads to dig into insights even deeper.

For instance, you have information on followers’ growth in the community section, like the average outcome in a specific time period, negative or positive, and up to what extent.

Besides, it has much more to offer.
For example, what kind of audience is mostly interacting from which country and city?
Amount of organic reach of your post and reels
Average story reach per day
Number of click on any link on your profile. Etc.

The best thing is that the tool reveals quick insights into the whole profile in one instance.

So, if you’re curious about the overall performance, you can head to the profile section in the Account tab.

Here, for a specific time frame, you will see the position of main metrics like impressions reach, profile views, and website clicks at a glance.

Read also: How to go viral on Instagram?

Later

It is also a great tool to dig into your Ingram analytics. Likewise, other tools Later also shows you data for various parameters based on heads and subheads.

One extra advantage of using this tool is that in addition to story, reel and post-performance, this also gives an insight into how youth tags are performing.

So, if you want to track your hashtag analytics, this tool is for you.

Plus, your best-performing posts also become visible to you in a separate section so you can get an idea of what kind of content is working and what is not.

Apart from the overall profile position and growth, followers, audience, and engagements are some obvious metrics you can track through Later.

Related article: The Importance of Using Instagram Remix Tool

Pallyy

So, with Pally, you can track overall Instagram insight, whether related to profile growth, posts or stories. Apart from that, it also discloses the location of your followers, i.e., how many of them belong to which country.

So, if you are someone interested in knowing such data so that you can adapt the content, we would say his tool is made for you.

Moreover, this also fetches you on how your followers are doing so that you can analyse where you stand in their comparison.

This is an important metric to survive in competitive Instagram algorithms, so tracking that is obvious that Pally makes it easy for you.

That’s it!

We hope the article provided you with helpful information. If you are looking for full-fledged social media marketing services or even Instagram marketing, we would love to help. Feel free to talk to our experts or check out our packages.