How to go viral on Instagram?

How to go viral on Instagram?

This is the question of many people these days.

Almost everyone wants to win on those algorithms. And so, our clients!

As a social media marketing company, we have to deal with so many questions thrown at us simultaneously, like,

Can you make our reel go viral?

Can you double our followers?

Or, can you bring us an ocean of leads?

Yes, we can!

But the problem starts when people expect us to do that in a day or few days as if we have a magical wand that we will wave or enchant with something magical, and boom! The social presence boosts in seconds.

Does that sound practical? Obviously not!

Like any other work, success on social media comes with climbing the stairs one by one.

Yes, going viral on social media is not a big deal, but it is a matter of consistency, time, patience, effort and the right social media strategy.

If you have all these things with you, then congratulations; no one can stop you from going viral on social media.

So now, if you are convinced that you have this much patience, let’s discuss the roadmap to going viral on Instagram.

Tip 1: Understand Your Audience

The first step is to understand who your audience is. If you are a business dealing with a specific thing, there will definitely be people who show interest in that, especially.

For instance, beauty brands mostly would find women as their ideal audience.

So, if you have the right audience idea, you will be able to create content accordingly.

Tip 2: Optimise Your Instagram Profile

We assume you are going to start from a fresh account. You created one with the most relevant user name or your brand name.

The key is to properly optimise your profile.

You need to mention your service or product clearly, what you do, and your contact details if necessary.

You can also use your brand hashtags or relevant hashtags in the bio. Links to your website or other important landing pages.

Why so?

This increases the chances of appearing in search results when someone searches for similar things.  When this is the first step, who knows, it gradually makes you appear in the explore tab as well.

Tip 3: Create Creative Content

I would say creativity is the key to going viral on Instagram because so many people are already struggling to get attention and stand above those algorithms.

The only way to do this is to beat all the competition so that the algorithm gives you priority among those competing.

You can do that, but it depends on how creatively you present your point and connect with the audience emotionally, humorously, or even commercially.

It depends on your ability to connect your creativity, fit, or adapt your content with any random trend and make it yours.

You can even create your own trend. It is just about creative ideas that your mind can produce.

The only point here is your content should address pain points. That’s it!

This strategy can help you a lot, improving your social presence gradually until more and more people get in touch with it, and ultimately, you are virally sensational on social media.

However, even with creativity, algorithms won’t abruptly fuel your content.

This is not to demotivate you but because so many content creators are already making their wholehearted efforts. Consistency is the key in this scenario. Just don’t give up!

Read also: Social Media Marketing Ideas Every Small Business Should Try!

Tip 4: Engage With Your Audience

Engagement on social posts gives signals to algorithms that this post is worth it! So, you can’t neglect its importance.

You know, when someone comments, likes, saves, or even shares a post, I believe it triggers algorithms that somehow boost the post.

There are two ways to engage: either people react to your creativity, or you use features of Instagram meant for engagement—for instance, interactive features designed for people’s participation, like polls, quizzes, etc.

When Instagram feels like more people are involved in what you have to say, this ups the odds of going viral.

Read also: Is Your Social Media Strategy Falling Short? Avoid These Mistakes!

Tip 5: Follow The Trends

Because we are discussing the tactics of going viral on Instagram, following trends can’t be left off the list.

You know Instagram is famous for its trends, whether memes, viral challenges, lip-sync, dancing moves, templates, or trending audio.  No matter what it is, you have to jump into it, even if it is not directly connected with your brand. With creativity, you can somehow manage to participate.

What is the point? Participating in trends may more likely make you viral.

However, I do not suggest you follow every second trend—only those you think can be relevant to your overall personality or brand identity, whether you are a content creator or a brand.

Tip 6: Run Paid Ads

If you are in a hurry to reach more people quickly, Instagram paid marketing is another tactic you can use. Though it is not organic and ideal for long-term solutions, it can keep you in the eye of a targeted audience as long as you do not run out of budget.

It is easy to run paid ads on Instagram if you know how to create a healthy campaign based on intent and demographics.

However, if you are clueless about how to do that, a social media marketing agency can help.

Tip 7: Remix Your Content

Again, because it is about ways to go viral on Instagram, the importance of remixing content is something we can’t ignore.

Content is usually remixed, with those videos already getting much attention. So this expands the size of the audience you can reach and also the probability of going viral.

Tip 8: Leverage as many features as possible on Instagram

Instagram has a treasure trove of features. Almost all of them have unique value to offer. So, trying as many features as possible won’t cost you anything; instead, it will add something impactful to your social presence- however, only if you know the art of using them correctly.

Reels, carousels, stories, remixes, stickers, polls, stickers, songs, voiceovers, and hashtags are just a few to mention here.

End note:

I hope the given tips help you in your journey to go viral on Instagram. Though these are more than enough, you can mould and apply them according to your needs and niche. In case you want any expert help, we are a call away. You can talk to our social media marketing expert at any time. Just give us a call at +91 901 276 4000