Boost Sales with These Ecommerce Website Design Best Practices

Are you on your way to getting an e-commerce website design but are sceptical if it will work out like there is a guarantee that you will get sales?

Well, it won’t be that hard to drive sales through an e-commerce website if you follow best practices during the design process.

There are some standard procedures that you must not ignore.

So, let’s see those tactics you can’t afford to avoid, as they can cost you sales.

Simplified Navigation

When you create an e-commerce store, remember that UX is king.

With a poor UX, you can’t expect users to stay on your website for a long and continue with sales.

If they feel any interruptions or disruption, bouncing back becomes inevitable.

So, you have to make sure they get the best possible and smooth UX so you don’t lose potential sales.

Here are some ways to deal with that.

Related article: I want to start my E-commerce, how should I do it?

Clear menus

If you are developing an e-commerce store, you must have an endless list of products and categories.

You can’t present all products in assorted forms, as this will confuse users. So, the common practice is to organize products category-wise in the main header, with each category having different relevant products as a subcategory for a seamless experience.

Search Functionality

Some users may have a specific goal for finding a specific product. For example, they know what exactly they want to buy, so they won’t want to waste time browsing; instead, they quickly search for that product to browse and purchase. In this scenario, the importance of a search bar in an e-commerce website becomes unnegotiable.

When adding a search bar would be more than enough, it would be a great idea to enhance it with filters to narrow the search for better UX in e-commerce website design.

Breadcrumbs

Breadcrumb tell users the exact location where they are on your website. It is like tracing their footprint. So, adding breadcrumbs to your website would simplify user navigation and eventually be your way to getting more sales.

Read also: Do not do these 3 things with your website!

Optimize for search engines

While the first priority should be optimising for your users, you can’t neglect optimising the website for search engines.

Because they will ultimately show you in search results, you have to tell search engines exactly what you are selling through keywords and other SEO elements.

That means incorporating your keywords in places like description titles with proper proximity and density is essential for optimization.

This is not only for on-page SEO; technical SEO and mobile optimisation are equally important.

Design for conversions

Sure, by optimising, you manage to appear in search results, but once the user visits your website, your efforts should be not to let them go back without converting. This can be possible if you provide every reason to convert, like your product images must be convincing enough, e.g., professional photographs and videos with zooming ability and multiple angles like that 360-degree view that people feel wow. Moreover, strong CTAs guide them to proceed until the final purchase at every crucial place.

Related article:  How to increase conversions on your website?

Streamlined checkout process

Let’s say that with high-quality images and strong CTAs, you have brought visitors to the purchase point where they will eventually convert. But let us tell you even at this point also: if the checkout process is not seamless and convenient, there is the probability that visitors bounce back.

The key here is not to make the checkout system complex. For example, let users complete the purchase without asking for login and keep the process not so lengthy, ideally with a maximum of two—or three steps that, with progress indicators, make it easy for users to complete their purchase.

Further, when it comes to the final payment stage in e-commerce website design, it is crucial to have reliable and fast payment gateway integration like Razorpay in domestic transactions (or PayPal in international transactions), especially if you opt for an online e-commerce payment solution rather than COD.

Final Note:

We hope the tips help you boost your sales through an e-commerce website design. In case you are looking for a web design company to help in the process, give us a call at +91 901 276 4000. Thank you!