Social media marketing is an ongoing process that involves a lot of tasks at a quick pace. And you have to manage it all. You would agree sometimes it becomes overwhelming. In this scenario, using tools like AI reduces it a bit, saving manual energy.
In this article, we will discuss some tasks and AI tools for social media management.
Let’s start!
AI for social media content creation
Social media is mostly about creating content. Creating visuals, captions, ideas, or anything else takes time. Some AI tools can lend a hand in this process to make everything go smoothly and less overwhelming.
Generative AI is becoming a saviour for content marketers. Tools like ChatGPT or Gemini can give all written material if instructed correctly.
And you don’t have to worry about your taste, tone, brand voice or anything else; they can write and assist you in social media marketing tasks, whether it is Meta ads copies, posting ideas for Instagram marketing, or selecting the best social media hashtags.
Moreover, images or visuals are no exception here. AI is an expert in that, too. From Midjourney to Dall E and now even Gemini and ChatGPT can create the best possible visuals for your marketing needs, though you have to invest a little time (but still less than searching them via the internet or designing them through graphic designers) to explain how exactly you want them to be,
| Tool | Purpose | Key Features | Use Case |
| ChatGPT | Text generation and content ideas | Writes captions, generates post ideas, drafts Meta ads | Ideal for creating engaging social media copy |
| Gemini | Advanced content generation | Generates written content, provides hashtags, suggests trends | Great for tailored content across platforms |
| Midjourney | Visual content creation | AI-generated images from text prompts | Perfect for unique visuals and creative graphics |
| DALL·E | Image generation from text | Creates images based on detailed descriptions | Useful for producing custom visuals for posts |
| Canva | Graphic design with AI assistance | Template customization, image generation, design tools | Excellent for creating visually appealing posts |
| Lumen5 | Video content creation | Converts text to video, AI-driven storyboard generation | Best for turning blog posts into engaging videos |
| Copy.ai | Copywriting and content ideas | AI-generated marketing copy, blog ideas, social media posts | Useful for quick and effective copy |
Audience Engagement
When done for business purposes, social media needs customer interaction and engagement. You would agree you can’t be available all the time to revert. Again, AI has become a saviour for social media managers.
AI chatbots for Whatsapp, Facebook, and many other social media platforms do important business chit-chat with customers, helping with their queries.
So, if you are a business investing in social media marketing, chatbot integration is one important thing you can add to your marketing strategy.
For Sentiment Analysis
Business, when getting down in the marketing field, it becomes important to know what people think about their brand and what people prefer in their industry.
And this is almost for every niche. On social media, this is done by analysing the sentiment of online people about any brand, like their opinions, views, interests or anything else.
AI tools help you do tight monitoring for that. They also allow you to do social listening, which is a part of social media strategy.
Through social listening, you can extract information from the entire internet about people’s negative, positive, or neutral views regarding any particular brand, product, or even opinion in any niche.
Some AI social listening that can pull the information for you are
| Tool | Purpose | Key Features | Use Case |
| Brand24 | Brand mentions & sentiment tracking | Sentiment Analysis, Influencer Identification, Alerts | Fast PR and sentiment insights |
| Sprout Social | Social listening for social media | Sentiment Trends, Topic Analysis, Audience Data | Social media audience insights |
| Hootsuite Insights | Integrated listening in Hootsuite | Real-time Sentiment, Historical Data, Benchmarking | Hootsuite-integrated listening |
| Talkwalker | Deep sentiment & trend analysis | Emotion Detection, Visual Tracking, Hashtags | Emotion and image tracking |
| Meltwater | Cross-platform media monitoring | AI Sentiment, Custom Dashboards, Performance Tracking | Social and traditional media insights |
| Brandwatch | Social listening & audience insights | Sentiment Trends, Audience Segments, Competitive Insights | Detailed customer and competitor insights |
Social Media Management
Managing social media is another important ongoing task in which AI tools reduce a lot of burdens.
You know, from posting to analysing engagement metrics, how people respond to any post, or if the response rate is not good enough, understating there the strategy that is lacking and improving the same is a never-ending task.
AI tools in social media management can eliminate the burden of all the repetitive tasks that require so much human interlace or understanding.
This is scheduling posts, tracking competition and analytics, and conducting the AB tests. For those tasks that require intelligence to adapt the strategy to improve, no AI tools can beat the human intellect, so you have to do that on your own.
| Tool | Tasks |
| Sprout Social | Scheduling, publishing, engagement, analytics, social listening |
| Hootsuite | Scheduling, publishing, analytics, social listening |
| Buffer | Scheduling, publishing, analytics, content creation, engagement |
| Later | Scheduling, publishing, analytics, content suggestions |
| Canva | Visual design, image generation, layout templates, font recommendations |
Looking for a social media marketing company to manage your social presence?
If yes, then Bitvero can help you. Whether you want us to conduct social media optimisation or handle your social campaigns through effective social media management our team can do all for you.
Do visit our office or call us on +91 901 276 4000.
A team of digital marketing professionals who know the Art of making customers fall in LOVE with your brand!