AI in marketing examples and strategies you can use today

AI in marketing these days is a new normal. When everyone knows about it, embracing them is equally important. In fact, as of now, if you neglect it, you lack a complete digital marketing strategy.

In this article, we have brought you some examples of AI in marketing that you can use as a strategy.

Let’s start.

Hyper Personalised Experiences

You must already be targeting or serving your customers through personalised experiences.

But this is an era of a step ahead. These days, Hyper-personalised experiences are on the spot.

This basically targets each specific user on a deeper level based on their preferences or what they mostly interact with on your website.

Take Instagram algorithms as an example of the best. As soon as you show interest in any specific type of content, say travel, it quickly floods your feeds with relevant content.

It’s the same thing that E-commerce websites like Myntra and Amazon do.

Through AI, they analyse user preferences and interests like a microscopic study.  So, if you have an e-commerce store to sell things, it is high time to make it a part of your digital marketing strategy.

AI chatbots

When not so unfamiliar, AI chatbots, day by day, are getting more place in any marketing strategy. This is obviously because of the way they handle customer queries and enquiries on your behalf, even when it is off time.

So even those who used to consider AI chatbot integration on websites and WhatsApp as not a primary goal and expensive would agree how indirectly they can save on employees and also yield ROI by actively handling queries, making the worthwhile example of AI in marketing.

To add more to that, Nykaa, a beauty brand that added AI chatbots to its eCommerce website, was able to engage 99.7% of all its customers in under one minute.

Content Creation, Optimisation and Ads Targeting

Most paid ad platforms, like Meta or Google, are constantly adding more AI features to the paid ad campaign process. In almost every step or area, whether AI controls budget bidding, dynamic ad copies adapt as per query intent, or even generative AI creates whole ad copies from text or images.

Not only search engine marketing or social media marketing but email marketing campaigns are no exception.

For instance, Email Marketing tools like MailChimp let you write dynamic email content or several versions of different email blocks, so the most relevant of them land in the user’s inbox, obviously based on certain factors.

Related article: 5 Best AI Image Generators You Can Try.

 Voice Search

AI assistants like Alexa and Siri have made people almost people addicted to getting things done with their voice commands.

Also, Google and YouTube voice search features have made searching things so easy that you don’t want to invest in typing lengthy queries.

This is not confined here. It has revolutionised so much people find it boring to type lengthy text queries now almost everywhere on search engines or websites.

Seeing the trend, e-commerce platforms also added voice search, making it even more normal.

Now a step ahead, more e-commerce website owners are willingly investing in voice search features and voice search optimisation.

That’s it

We hope you found the information helpful and interesting. If you want to know more about AI trends and news, keep visiting our blog. Also, you can follow us on Facebook and Instagram not to miss out on our digital marketing and social media marketing offers.