Category Archives: Social Media

Hashtags on social media are great tools for getting organic reach. Whether the platform is Twitter, Instagram, or another, almost each of them…

With a larger user base—mainly GenZ- Instagram has become a favourite platform for brands as it has a diverse audience to offer. Whether…

Is your social media strategy not yielding the results you expected? That may be that you are using tactics social algorithms find unethical,…

Word of mouth is always the best thing about marketing. Both traditionally and in modern contexts, brands use this as part of their…

If you have ever searched for things on the internet and then started seeing ads for them everywhere—be it social media, YouTube, or…

Sure. Social media has become a new normal for marketing. No matter what kind of business you own, social platforms have every kind…

People often confuse social media success with likes. But in reality, they are mere “vanity metrics”. This means they may look impressive in…

With each new year, social media is becoming even more of a part of our life.  Whether it is a brand, a person,…

“Most of the successful people are the ones who do more listening than talking.” This quote by Bernard Baruch not only tells life's…

Using social media for more leads, conversions, and sales is a good idea. However, it is only one aspect of a broad social…