ChatGPT Vs Google Bard and the future of SEO

In this internet-buzzed world, there will barely be a person who does not know about ChatGPT, as it has now become a sensation.

It all started in November 2022 when OpenAI launched ChatGPT, and instantly it went viral among the netizens.

It gained so much popularity that it reached 100 million users in just two months, surpassing TikTok and Instagram, which took nine months and 2.5 years to cross this limit.

The popularity of ChatGPT left the other tech giants, like Google, Microsoft etc., in concern. Google, which dominates 84% of the market share, couldn’t remain behind.

To compete with ChatGPT, it announced the launch of its Chatbot called the “Google Bard”.

If you are still unaware of ChatGPT, do not worry. This article will help you know that. In this article, we will look at Google’s Bard & discuss OpenAI’s ChatGPT.

What is ChatGPT?

ChatGPT, or Chat Generative Pre-Trained Transformer, is an AI language model developed by Open AI, a San Francisco-based AI research company.

It is a chatbot that interacts conversationally and can understand human-like language.

No matter what type of information you are seeking, ChatGPT can provide you with anything and almost everything.  It is so smart that it can do all from writing a story plot to writing a code.  Even it can tell you about itself as well.

I asked ChatGPT “what is Chatgpt?”. Look what its response was.

The best thing is that ChatGPT is available for free use. You can access it through your browser by visiting ChatGPT official website.

The only thing you need to do is sign up via an e-mail account.  You can also access it through the ChatGPT app.

What is Google’s Bard?

Just like ChatGPT, Google’s Bard is also a chatbot that responds to questions or queries in text form.

It uses the LaMDA language model as a basis for its knowledge & works in a conversational way.

The Chatbot pulls information from the internet to provide new & high-quality information and relies on interaction with humans to gain further knowledge & improve its accuracy.

The Chatbot is in the testing stage and accessible to a chosen group of beta testers. Once the testing is completed, Google will make it available to the general public.

It is to be noted Bard will not be available in a separate way. Instead, Google will add chatbot features to the search engine model, showing the result at the top of the search engine results page.

Are ChatGPT & Google’s Bard Infallible?

Despite the fact that Bard and ChatGPT can provide quality information, there is no guarantee that the information provided by them is 100% accurate

When they are given a query, they understand the intent of the question, process the data they have trained on, sum it all up according to the query, and provide the output.

It means if the data is flawed or incomplete, they can produce inaccurate Information.

Also, the knowledge of ChatGPT has been restricted to September 2021. It means it is incapable of providing you with information about events that took place after 2021.

So, if you seek any information that has been changed or updated after 2021, it will provide you with incomplete information.

For example, if you ask ChatGPT, “who is the president of India?”. Its answer will not be Draupadi Murmuru, as she was elected after the cut-off date.

Similarly, there is no guarantee that Google Bard will provide you with 100% accurate information.

In fact, it has already been a controversy over providing wrong information.

The chatbot was asked, “What new discoveries from the James Webb Space Telescope can I tell my nine-year-old about?”

Bard answers with several bullet points, one of which reads, “JWST took the very first pictures of a planet outside of our solar system.”

Online experts caught this mistake and responded. According to NASA, the first-ever image of a planet outside our solar system was taken in 2004 by the European Southern Observatory’s Very Large Telescope (VLT).

Due to this error, Alphabet Inc. shares went down by 8%, and it had to lose $100 billion in market value.

Who else is in the race?

In response to ChatGPT’s success, other companies have also started working on developing ChatGPT’s-like-bot to compete in the market.

Besides Google, Microsoft has also added a chatbot feature to its Bing search engine & Edge browser, both using the same technology as ChatGPT.

China’s Baidu also said it would complete internal testing of a ChatGPT alternative called “Ernie Bot” in March.

Similarly, Chinese e-commerce giant Alibaba Group is developing a ChatGPT-style tool currently in internal testing.

AI Generated Content & SEO

ChatGPt and other AI chatbots have made it easy to generate content in seconds. They can be used to create high-quality & informative content.

From generating articles for blog posts to optimising the meta descriptions and title tags of a website’s pages, marketers are using AI to get the job done.

Even it can help you to find the right keywords that have a high search volume as well as can suggest relevant & engaging descriptions.

However, the content generated should not be used as it is; instead needs to be tweaked and adjusted accordingly.

If you use the content generated by AI as it is, it can be caught easily as there exist a number of tools which can detect it.

Also, the search engines’ algorithms detect content that is stuffed with keywords but is meaningless to the readers.

Google is constantly developing new algorithms to deal with the issue of AI-generated content.

By using these algorithms, Google can check the quality of the content, as well as various inconsistencies and patterns.

Will ChatGPT Killed SEO?

No matter how accurate or high-quality content Chatgpt provides, it still needs to be checked and edited by a human.

While you may ask ChatGPT to write titles, descriptions, meta tags, blog posts, or articles enriched with keywords, you cannot rely upon that completely to rank higher on search engines.

The content generated by ChatGPT is based on the data already fed into it & that’s why it needs to be adjusted according to your needs.

Also, Google prioritizes original & helpful content that focuses on providing value to the reader.

So if you think you can just generate keywords-enriched content from  Chatpgpt to attract traffic to your website, this may not be possible, as Google may end up penalizing your ranking.

Moreover, OpenAI is planning to add a watermark to ChatGPT’s generated content so that it can be identified easily.

In short, Chatgpt will not kill SEO. You will still need a human touch in your content, but it can help you save time and energy.

You can take quick ideas from it rather than staring at the blank page and wondering where to begin.

It can also help you to find highly relevant keywords and optimize titles & meta tags.

Also Read: The advantages of Local SEO for small businesses.

Final Note

To provide information on ChatGPT, Bitvero’s team has conducted thorough research to get accurate and reliable information. We have worked diligently to ensure that our findings are up-to-date and based on credible sources.

We hope the article has been helpful and provided the information you were seeking, if you have any further questions or require additional information, please don’t hesitate to reach out to us.

Thank you for considering our team’s research.