Facebook influencer marketing fundamentals: What you need to know

November 30, 2024
Digital Marketing, Paid Campaigns, Social Media

With most people now active on Instagram and TikTok, people think that Facebook has lost its relevance.

However, this isn’t so. Facebook is still a great platform for marketing, but that totally depends on your target audience.

Even in the case of influencer marketing, Facebook can yield a lot of such campaigns.

So, if you are pondering whether you should choose Facebook for influencer marketing, there are some tips to succeed and precautions you must take.

Let’s start!

Is Facebook Influencer Marketing Campaign Right for You?

Before moving on to point on how to execute your Facebook influencer marketing campaign if it is suitable for you.

As said earlier, this is also a great marketing strategy, but it depends on your audience’s demographics and interests.

So, the first thing you need to clarify is that your products aren’t meant for those Genzs who are mostly active on TikTok or Instagram. In that case, it won’t be worth it to go for Facebook Influencer marketing.

Besides this, your marketing goals may also impact your decision.

Say your products are luxury home decor in which small adults show interest. You can find most adults aged 35 and above on Facebook. On the contrary, if products are some funky trend streetwear which mostly lures Genzs then obviously you have to drop this idea.

How to Execute a Facebook Influencer Marketing Campaign?

Now that you have found that Facebook is the right place for your influencer marketing strategy here are the steps to execute it.

Find out your goal

The first step would be to get your intent clear. Like what outcomes you want to yield from the campaign. Do you want brand awareness, leads, or else?

If you get it clear first, then performing the next step will be easy, which is finding the right influencer.

Research for the right influencers

When you move to choosing the right influencer. You have to do a bit research work to fetch out the information of influencers relevant to your industry.

Apart from this, you have optional categories that will impact your budget and reach goals.

TYPES OF INFLUENCERS

Like there are different kinds of influencer categories

Nano influencer
Micro-influencers
Macro Influencers
Mega influencer

Increasingly, their charges usually remain high, but descendingly, the reach gets smaller, which means the higher the followers, the lower the reach.

So, if you are a small business looking to get the most out of your influencer marketing campaign, you can go for your local nano influencers, who usually have less than 10K followers but can offer you a great ROI.

Micro-influencers can be a good option for you.

However, if you have a big plan to execute your product on a higher level, then macro and mega influencers can pull out the audience attraction you are expecting.

Cooperate with the influencers for content creation

Suppose you have the right influencers. The next step is to cooperate with them in content creation. Tell them what outcome you intend to achieve.

You can also ask them for ideas for content creation. You can choose from many options, like reel, live streaming, or other, but whatever the type, it should feel natural, even if it comes with a “sponsored tag.”

How will you do that?

That will totally depend on you or the influencers’ creativity.

Finally, track metrics for ROI

Once the camping was live, you had to track how well it was going. Like is it building the intended outcome?

For that, tracking metrics like comments, shares, and likes will be more than enough.

However, if your intent is to get traffic or get leads, you have to dig deeper to find metrics like CTR, conversion rate and others. Meta Business Suit’s dashboard helps you track that.

That’s it

We hope you found the information helpful and interesting. If you want to know more about AI trends and news, keep visiting our blog. Also, you can follow us on Facebook and Instagram not to miss out on our digital marketing and social media marketing offers.