How to get more followers on Instagram: Strategies to grow your audience

November 19, 2024
Paid Campaigns, Social Media

If you use the following and unfollowing tactic to grow your followers on Instagram, then let us tell you it can backfire. This old and manipulative tactic can get you penalised by Instagram. The worst situation could be that Instagram suspends your account.

However, getting followers is also important, so what should you do?

To help you with that, we will share three tips for getting followers on Instagram. We hope they help you. So, let’s start!

Optimise for Search Results

This is the first and very important thing.

When you create an Instagram account to make it accessible to users, you have to insert those keywords and all things relevant to your brand that people mostly search for.

This is called social media optimisation. In this, you have to add the main thing you do in your business or links to your important assets like website, social handles, portfolio or others.

This makes you appear in search results when you add those main keywords of your product or service that you think people most probably use.

Not only in your bio but throughout your profile, you can frequently use them in your captions, videos, and, of course, infographics.

This will inform algorithms what your profile is about, so when anyone searches for anything relevant to your brand, they probably make you appear in search results, and who knows, they end up following you.

For instance, as a digital marketing company, we use our main keywords, like website design and social media marketing, in our bio and throughout the Instagram profile for consistency.

Paid Run Ads

Apart from organic efforts, you can also try paid ways to gain followers on Instagram.

No, you do not have to purchase fake followers from scammers—that’s a manipulative tactic, in fact. You can do that by running paid ads that even Instagram validates.

Actually, Meta offers a wide range of paid ads, which you can run for different purposes, like attracting web traffic, generating leads, and gaining followers, of course.

For this, you come up with your creative post and boost it by creating a paid ad campaign.

In that marketing campaign, you can clear your intent to Meta that you want more people to visit your profile, so if they like your overall content, product, service, or whatever it is, they can probably follow you.

However, you must pay a CPC amount for each profile visit you get through the paid marketing campaign.

Related article: How to go viral on Instagram?

Post User-Generated Content

Posting content that your customers appreciate or validate can also help you get followers on Instagram. People trust word-of-mouth marketing.

So, when a person recommends something, it will probably make people attentive to your brand. However, of course, they must have some sort of interest in your kind of offerings.

So, when any of your customers like your products, you can ask them to give a genuine review of it by recording a video or another way you find is best and post that on your social handle.

This will obviously build brand trust among the audience, but who knows, they might go a step ahead and follow you.

Related article: The Importance of Using Instagram Remix Tool

That’s it!

We hope the article provided you with helpful information. If you are looking for full-fledged social media marketing services or even Instagram marketing, we would love to help. Feel free to talk to our experts or check out our packages.