Instagram marketing itself is an overwhelming task. You have to manage everything from creating content to organizing it until it finally gets published.
This whole process sometimes becomes not only hectic but also time-consuming.
In this scenario, managing everything through productive means is both wise and saves time.
In this article, let’s discuss some hacks that will help you reduce manual effort and stress by shifting some burden to technology like automation or using smart and creative tactics to optimise your Instagram marketing efforts while you focus on Instagram growth.
Schedule Posts in Advance
Instagram content creation is an ongoing task for which you need to constantly brainstorm new and creative Instagram post ideas. In this scenario, scheduling posts in advance can give you relief from the worry of not missing content posting at the right time.
For this, Instagram scheduling tools like Later, Buffer, or Huitsoouit help you plan and schedule your content so that your feed remains consistent and updated automatically while you allocate your energy to search for new Instagram trends and analyze overall performance.
Read also: Social Advertising vs. Organic Engagement: Which is Better for Your Business
Batch content creation
Another hack to boost Instagram productivity is to create content for a specific period, say month or week, in one go and batch it in an Excel sheet with complete details like posting time, images, captions, and hashtags, if possible.
This helps you keep your Instagram feeds consistent in style and overall branding and also saves you time so that you can use it for Instagram content creation for the next batch.
However, it is not recommended to stick to this approach only as you know new Instagram trends keep emerging, so you have to maintain flexibility in your social media strategy so you can keep adapting to them swiftly.
The hack is to keep content strategy partly static and partly flexible.
Read also: Social media branding in 2024: How to get it right?
Use Instagram Template
When the point is to find a hack that helps you save time and boost overall productivity, what can be the best practice than using templates?
Just teak and twist, add your creativity, and boom, a new post is ready!
For this, a number of customizable tools like Canva have ready-to-use templates to offer you. Besides this, Instagram templates in themselves, with their capability of going viral, are incomparable and incredible.
You can search for trending Instagram reel templates by heading to the reel tab section and then clicking on the camera icon to find the template options at the bottom section.
From among them, you can quickly find the best relevant templates that are also going viral and edit them with your creativity and touch.
The Instagram remix option also works as a great template where you just find an amazing viral piece of content and duet with it quickly.
Read also: 5 Tips for Successfully Promoting Your Business on Social Media
List out hashtags
Hashtags are important on Instagram for reach purposes. For this reason, almost every post should have, if not maximum, at least some hashtag, whether branded, relevant, or trending.
Obviously, it gets hectic to search for hashtags every time you publish any content. In this scenario, research both keyword-based hashtags and niche specific in advance, make a list of them and organise them according to products/service category so you won’t have to be anxious about research work every next day when it is time to post on Instagram.
Read also: Beyond Likes: Unveiling the Real Value of Social Media Engagement
Automate Response
If you have a business that gets enquiries on Instagram quite often, it becomes quite tough to respond to each of them quickly, especially when DMs are received during non-working hours.
In this scenario, the best way to avoid missing out on that potential list is to promptly respond to such inquiries through quick replies for the DM feature or by automating responses through chatbots.
When such chatbots may not give as much personalised service as any human counterpart, responding to basic or general queries for the moment, they are more than enough.
Read also: Importance of niche-specific social media marketing packages
Repurpose Content
Repurposing content is a great hack for both saving time and reach purposes. If you have some existing content for other platforms like blog posts or YouTube Videos, you can re-use them on Instagram with a bit of tweaking, cutting, editing or creativity.
For example, those lengthy YouTube Vlogs into short Instagram reels or blogs for storytelling. This saves you time and boosts productivity.
That’s it
We hope that implementing the mentioned Instagram productivity hacks helps you in your social media efforts so you can focus on meaningful engagements and better overall Instagram performance. In case you are looking for a social media marketing company to help with Instagram and other social platforms as well do give us a call at +91 901 276 4000 or check out social media marketing packages.
A team of digital marketing professionals who know the Art of making customers fall in LOVE with your brand!